About us

Established in 1991 with a passion for electronic products and accessories and new challenges, Vitacom Electronics is today one of the largest companies in its field.

The firm activity started in an apartment with only a few employees, ultimately growing into a large team of specialists, with a solid sales network, a modern warehouse and top of the line information systems.

Through professionalism, safety and flexibility, we have earned the loyalty and appreciation of our customers, and we have succeeded in imposing ourselves on the market due to competitive prices and product quality. The quality of our services has been rewarded by international and national appreciation, holding the International Gold Star for Quality Award, ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007 certifications, as well as numerous titles from The Chamber of Commerce and Industry of Romania.

Over the time, we have developed two of our own brands: WELL and CHROME, well-known nationwide. We have developed long-term partnerships with globally recognized brands such as GP Batteries, Valueline, Goobay, Konig, HQ, Apacer, NGS, Sweex, Powerwalker and K & M.

We have an integrated ERP system for processing orders, displaying offers and stock management to help us be more organized and more efficient.

The passion for the field in which we operate, the safety provided to our customers and the superior product quality can be considered the most important elements that helped our company reach today's level.

Core Values

  • Integrity: We only make promises that we can keep
  • Teamwork
  • Commitment to the customer: Getting the customer's real feedback in order to act accordingly
  • Desire to win: We fight for opportunities
  • Keep it simple
  • Cost-benefit thinking / cost awareness
  • Innovation


Vision Statement

Becoming the market leader in the distribution of high-quality electronic products and accessories that bring added value to both partners and end-users.

Becoming the first choice of resellers and distributors to supply electronic products and accessories.


Mission Statement

Building long-lasting partnerships based on win-win relationships and mutual respect.

Consistently implementing strategies that improve the efficiency and effectiveness of our services in order to increase our partners' satisfaction.


Our team is committed to reaching its full potential within the company. We constantly invest in employee education and we're in search for people who can follow the company's core values and beliefs.